Like anything, the hashtag isn’t perfect.  Since it’s rebirth from the pound sign, the hashtag has taken a journey of some definite ups and downs – proving that the hashtags don’t always have the best effect. 

Like any piece of popular culture, sometimes the ‘bad’ can be representative of a lasting impression that still somehow gets said hashtag a little recognition (think Kardashians).

The #UpForAnything campaign suffered a popular culture disaster when it introduced the phrase, “The perfect beer for removing ‘no’ from your vocabulary for the night” in the attempt to get some bonafide story-telling from their consumers.  The hashtagging, Internet savvy community refuted that attempt and fired back saying that Bud Light was promoting sexual assualt and going against 'no means no.'

Though, like any good company, they lived and learned.  While that hashtag didn't work out for them to its fullest potential, there is no denying that the power of hashtags in a popular culture obsessed society is undeniable (if executed properly, of course).