With the continuation of advancement for hashtags, and the power they have to encompass groups together and get them talking about the same things, the hashtag has had many successes.

As a main contender for advertising and mass communication (focusing in on effective communication), companies and brands everywhere have experienced an influx in reach to their audiences thanks to a simple symbol.

Airbnb used hashtags to spread a simple message: that mankind is kind.  Captain Morgan used #LikeACaptain to promote its line of rum and get an interactive, social response.  Coca-Cola, known for spreading smiles, developed machines that required hugs as commerce and encouraged the idea of sharing.