As mentioned, the hashtag has gained a massive significance on the Internet, seeing most of its play on social media platforms like Twitter and Instagram.   

Because of the switch to newsfeed-eqsue media, the hashtag began to resonate in that it grouped topics of discussion together and allowed for the conversation to expand to many audiences.  The hashtag channels similarities and in doing so, it is connecting the world and making it more accesible. 

The hashtag is put to use everyday through celebrities, politicians and the laymen via social media and works to expand users' social networks.  Hashtags have gained such popularity, that every day they create new trends and correlate with relevant current events.

To reiterate, it helps users navigate their ways around media platforms as they search for common grounds with other users.