To Jenkins, spreadability is "the flow of ideas and facilitation of sharing through many networks."  This then goes without saying that, "if it doesn't spread, it's dead."

 

It is a newer approach in understanding how media is, well, mediated through the networks and markets both from a business perspective and a casual bystander worldview.  That said, spreadabilitiy is a major goal for marketing strategies in order to develop the most effective ways to 'spread' media and content through the Internetsphere.

 

Bud Light narrowed in on an audience that would do really anything for a good enough incentive: the millinieals. Offering them an exclusive party in a town that would be dubbed "Whatever, USA," the millinieals were given the chance to actively take part in campaigning for Bud Light while publically expressing their own spontaneity.